If we speak of the impact good mannequin names can have on the sales of a store, it's bigger than many people imagine. While at first sight, there is no relationship between the mannequin's name and sales, in fact, these two elements are directly connected. The more innovative and creative the name, the higher chance it will attract more potential customers. Read on to learn about the 4 benefits of giving names to commercial mannequins.

 

1. Attracts more store visitors

Believe it or not, the name of the mannequin has a big impact on how much you will like the piece of clothing displayed on it. The name makes it easier for people to identify with the mannequin and build a sort of relationship and trust with it. For example, let's take two mannequins that sell tennis apparel for women. The name of the first mannequin is Serena, while the second one is called B3800. Which one do you think will enjoy more popularity among store's visitors? Obviously, the one named after the famous tennis player, Serena Williams, will be more attractive, as people will associate the clothes displayed on the doll with Serena's success. The second name has an awful marketing potential because it's about nothing, it's just a gathering of random letters and numbers that people can't identify with at all.

 

2. Increases sales  

People will not only like to take a look at a mannequin named Serena, Terminator, or Stallone but will also want to try the clothes on them, feeling the success and power of celebrities and movie heroes on their skin. So, by putting good mannequin names, you make more people buy your clothes. Just make sure you give a relevant and contextual name to the mannequin so that it matches the type of clothes it sells. For example, if the name of a mannequin selling teenager clothes is Arnold, young customers will hardly be impressed and identify with this name as they have other heroes. Arnold would be a great name for a manikin selling gym equipment. To understand what name would go best for a certain category of clothes, ask yourself who wears them and which heroes these people identify with. Choose an iconic character that is known by everybody and also make sure that the dressing style of that character coincides with the clothes you sell.

 

3. Provokes fun

By giving a name to a mannequin, you create a story around it. So, when people will approach the doll, they will dive into that story, having fun discussing it, making jokes, and enjoying a good time inspecting the clothes displayed on it. Making people spend more time around the dummy will increase the chance that hesitant store visitors will eventually buy the garment. The funny name and positive vibe can trigger second thoughts, convincing the visitor to purchase. Those that enter the store just to watch may also turn into buyers being stimulated by the fun and joy around the mannequin. What about a mannequin called F34JK? Would it be so fun? Will it have a story behind it? Of course not. Hence, people will spend less time around it and be less tempted to buy the clothes, unless they are really beautiful and stylish.

 

4. Better organization

Putting good mannequin names has also an organizational purpose. It helps you sort out mannequins by type of clothes they sell. Arnold will always sell sports apparel, Bond will sell garments for formal occasions, while Toretto will be the boss in the department of casual clothes. This helps you keep the best track of your mannequins, especially when they are all the same size and color.

 

Bottom line

If you are looking for effective marketing strategies to boost your fashion store's sales, putting good mannequin names can be one. The name makes the doll more attractive for potential customers, as they find it easier to identify with the mannequin. By creating a relationship between dummy and potential customers, you ensure that sales will rise and old clients will stay loyal. The names have also a role in making watchers and hesitant people eventually buy, being stimulated by the funny vibe around the mannequin and the story it tells, which makes people spend more time around it.