What Are The Right Ways to Use Retail Mannequins?
Retail mannequins are mannequins that are used in stores to display products such as clothes, shoes, and accessories. Do you know the etymology of the mannequin? The word literally means little man. Many people think that mannequins are new inventions. But the truth is, they have been around since the 1700s. But back then, mannequins were wire-framed and they were used to display costumes and other articles of clothing. Now, different kinds of materials are used to make mannequins. These include plastic, wood, metal, and fiberglass. Mannequins nowadays also look more lifelike, with human features such as eyes, lips, and even eyebrows and eyelashes.
There's a reason why the use of mannequins has endured and that is because it's effective. And it seems that retail mannequins are here to stay until some modern technology can effectively and efficiently replace them. If you are searching for mannequins for your store, then you need to know that there are many different kinds of mannequins. They come in male, female, and children form. For those selling hats, wigs, and other accessories, you can get mannequin heads since you really don't have a need for the whole body. There are also mannequins that come with no heads. These are used typically by fashion brands selling apparel.
You also have a choice between a realistic-looking mannequin and an abstract one. Realistic-looking mannequins are those that are designed to look human-like. They have realistic features such as eyes, lips, and even eyelashes. They also have realistic-looking skin. You can get realistic mannequins in different skin tones. In recent years, the issue of race has prompted mannequin manufacturers to create dark-skinned mannequins to better represent people of color. These mannequins also come with realistic-looking hair. And gone are the days when the only mannequins you see in stores are those with slim bodies. Now it's not unusual to see plump mannequins as stores attempt to promote body positivity.
The rationale behind using realistic-looking mannequins is that they allow customers to visualize how a product will look if it is being worn by a person. In marketing, it's also important to make it appear that your product is something to aspire for. Using realistic-looking beautiful mannequins that look like supermodels can help you achieve this goal.
Abstract mannequins are more neutral-looking. And they seem appropriate to be in art museums than in a store display window. Abstract mannequins are often used by high-end brands that target more sophisticated clientele. Some people also prefer abstract mannequins because they don't provide any distraction to the products being sold. If the mannequin doesn't have a face then people will be more inclined to focus on what it's wearing. You need to keep in mind that the products you're selling are always more important than the mannequin. And if the mannequins steal attention away from the products then they have defeated their purpose.
Your choice of mannequin should depend on your target market as well as the brand image you're trying to project. If you're trying to position your brand as something that is bold, brazen, and revolutionary, then you should consider getting an abstract mannequin. But if you're trying to target a more conservative crowd, then you should stick with a conventional mannequin. The choice of mannequin is important. It's part of communicating with your customers. And you should always be consulted with the message that you put out. The last thing that you want to happen is to confuse your target customer because of inconsistent messaging.
The way you display retail mannequins also matter. Most mannequins have movable arms, legs, and necks so you can display them in different poses. If you're a fashion brand then you should pose young mannequins in a sophisticated manner. Think of a supermodel trying to pose for photographers. This is the look that you want to go after. But if you're a sports brand, then you need to pose your mannequins in a way that conveys action or movement. They need to look active. If they are modeling basketball apparel, then you can make them appear like they are playing basketball. Again, this is a part of relaying a message that is consistent with your brand identity.